Lumio Creatives
Lumio Creatives is a Sydney-based agency focused on videography, photography, and marketing, with a mission to empower businesses through creativity and smart problem-solving. The brand identity was built around five key traits: Professional, Innovative, Creative, Trustworthy, and Modern. A clean, bold wordmark was created as the primary logo to ensure clarity and recognisability for a growing startup. All logo design and brand guidelines were developed accordingly, while the secondary logo was designed by Zifan Zeng to complement the overall visual system.